It’s no surprise that technology is changing the way people receive and process their information. But what does this mean for your business? Is going completely digital a viable marketing strategy for reaching your targeted consumers?
A study released by Two Sides North America, Inc. suggests that consumers still prefer reading print compared to digital. This preference is based on aspects of digesting information such as relaxation, receptiveness, and retention. It also touches on consumer concern with the long term health and educational implications of a purely digital diet.
So what is our take on this? A blended strategy is the way to go. Utilizing print for materials such as newsletters, catalogs, and lengthy brochures means the consumer will receive and retain the information better. While digital marketing can be great for developing a brand relationship and maintaining an ideal frequency of brand exposure.