ONE call, ONE place… We can help you achieve your Senior Living marketing goals.
Our team is different from an agency in that we are Senior Living Marketing Specialists and can handle everything for you in house! We believe in strategy before tactics. The Colorworks 6 Step Approach for Senior Living Direct Mail is designed to revitalize your direct mail campaigns and bring prospective residents to your community.
Our comprehensive 6 step approach for Senior Living Direct Mail:
Strategy- Our proprietary software, Snap Shot, takes a look at your existing residents using up to 28 defining characteristics and we create an ideal resident profile for you to focus your marketing dollars on.
Targeting- We run your new ideal resident profile through a selection of zip codes to pinpoint the specific addresses of your ideal future residents. You’ll save money by mailing less and will attain higher response rates.
Copy- Our experienced copywriters paint the picture of life in your community through compelling resident interviews, profiles and articles.
Photography- Custom photography captures your residents in unique and fun ways that connect deeper with your target market compared to stock photography.
Design- Magazine style designs are proven successful in highlighting your facility’s amenities while postcards are effective for attracting prospects to your events.
Print, Distribute & Mail – Colorworks is a 1 stop shop, so we can execute it all in house.
Branding and Marketing
Our team takes a comprehensive approach with your branding and marketing. We can assess your facilities and services in relation to the competition to ensure your message will be most effective. Different from a typical high priced agency, we save time and money by being able to produce your entire campaign right in house. From direct mail and email marketing to producing posters, banners or outdoor flags for your facilities. Need an entire brand face-lift or just help with one event? Either way, we’ve got you covered.
Targeted Mailings & Emails
If you’re not seeing the growth you desire, maybe it’s time to branch out and include different demographics in your marketing. Colorworks can help by providing targeting mailing and email lists in your area of seniors AND children who may have adult parents. We can then help craft a message and design to each audience because a more tailored message to a specific target yields greater results.
Give Brandy a call at 610.367.7599 x244 or fill out the form below to find out how Colorworks can help you GROW!
“Brandy and her team helped me market our new cottages. They did the photography, wrote the copy, designed the literature, helped us with a demographic list and then printed and mailed it for us. Since the first mailing we’ve had record sales. Her team made it incredibly easy and are a joy to work with!”
-Vicki Kriczky, Frederick Living
I make one call for all my projects – to Brandy and the team at Colorworks. They can design, print and even mail our jobs in-house. They make my life easy when it comes to all things marketing.