It’s no secret that consumers are spending more time online and on their devices, therefore a portion of your marketing budget needs to include digital.
Digital marketing is targeted, interactive, cost-effective and measurable. It is the quickest method of communicating with your customer base and is most effective when combined with traditional marketing strategies. Integrated campaigns touch your audience at multiple points strengthening your message and awareness.
Email marketing is a critical component of any fully integrated marketing strategy. It can be used to communicate with your customers, drive traffic to your website or solicit feedback through a survey
A few of the benefits include: quick response, easily targeted, personal customization, measurable results, and affordable.
The goal of any website is to support your brand and core business objectives; more leads, more customers, and more sales. An effective website should be user friendly, eye catching and easy to update.
Colorworks’ creative team works closely with our award winning web partner, Ironistic.com, to handle the programming and ensure that the technology platform meets the latest security standards and displays responsively on all mobile devices.
A user-friendly Content Management System (CMS) allows you to easily make edits to your site, or Colorworks can handle them for you. The in-house creative marketing team works closely with you to develop content and graphic design ensuring the ultimate website for your business.
A video is worth a million words!
Businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rates. Your video doesn’t need to be long; 15 seconds is enough! Any longer and people are less likely to share it.
Most online shoppers say they find video helpful in making shopping and buying decisions. And retailers who utilize online video to showcase their products report significantly higher sales for those with video.
Contact your Colorworks representative today to create a lasting video for your business!